LSN Mobile Launches Local News App for Android

LSN Mobile Announces BlackBerry® App for Local Mobile News;
First Company to Offer More Than 250 Local TV Mobile Apps

LSN Mobile's individually branded mobile apps help local broadcasters deliver a richer mobile experience and allow advertisers to better engage consumers

Atlanta - June 3, 2010 --LSN Mobile, with the nation's largest network of local TV news content for mobile users, announced today the availability of its "Local News Weather and More" mobile app for BlackBerry® that aggregates news and information from more than 250 local TV stations. Consumers can access local breaking news, video clips, weather, sports scores, school closings and more from LSN Mobile's network of local media which includes ABC, NBCU-Telemundo, Cox Television, McGraw Hill, Raycom, Local TV and many more. In addition, the company announced that it is the first mobile media and marketing company to showcase more than 250 individually branded mobile applications for local TV stations across the U.S.

LSN Mobile recently announced the availability of its mobile applications for iPhone and Android. With the addition of BlackBerry applications on select models, LSN Mobile reaffirms its leadership position as the country's largest provider of mobile services to local TV stations. LSN Mobile's apps are available at no cost.

"By providing individually branded mobile apps for local stations, LSN Mobile is helping broadcasters extend their offering to their viewers and making it easier for viewers to receive the local news they want, anytime and anywhere," said Lee Durham, CEO of LSN Mobile. "In addition, LSN Mobile's apps create more opportunities for local advertisers and consumers to interact with each other," he said.

LSN Mobile's apps work using the company's media-to-mobile platform that aggregates and delivers news and other content. The applications are downloaded to a mobile phone which pulls news and content categories that are updated in real time. Individually branded apps use a combination of information provided by the TV station (news, video, slideshows, etc.) and content provided directly from LSN Mobile (sports scores, movie times, flight info, etc.).

LSN Mobile's Local News, Weather and More app includes the following features: Features for Broadcast Affiliates & Advertisers

Style options for look and feel of local affiliates' sites
Ability to add content through a Web call within the application. This way, when new features are added, the user does not have to download a new version each time
Affiliate branding during the interstitial loading pages

Features for Consumers

Ability for users to get news from their local TV station
Streaming video that can be played at any connection speed
Slideshows with captions
News that is time-stamped for up-to-date information
Weather (including radar and severe weather warnings)
Sports (including scores and news for both professional and college sports)
Flight tracker
Lottery information
Horoscope information
Movie show times
Gas content
News pages that allow previews by category
News stories that can be browsed via "next" and "previous" buttons

LSN Mobile gives local properties a new voice for disseminating news through its proprietary media to-mobile platform and the ability to boost ad revenue through its marketing-to-mobile platform. The company features local media content in all 210 DMAs and on every major U.S. carrier. Additionally, LSN Mobile gives advertisers extensive opportunities to reach mobile subscribers where and when they want to be reached. As one example, LSN Mobile sends more than 10 million permission-based SMS news alerts each month, each of which contains an advertiser position.